Praise from my one-on-one clients
“As a naturopathic clinic owner, I noticed a change in market behaviour in that what we were doing to attract patients was no longer effective. With a recession well in hand, our life line of revenues was beginning to run dry and closing the clinic was becoming a real possibility. Discussing the issue with a friend of mine, Dr. Meghan Walker, she strongly suggested that I contact Melissa Leithwood for a concrete game plan for online marketing.
Traditionally we had not relied on online marketing other than a website and to be honest I was completely ignorant to the online platforms including social media. My initial meeting with Melissa centred on who we are and how we wanted to be position ourselves in the market. Soon after she had a 23 point plan specifically for us, adapted to our needs. Every step of the way, whenever we had questions or problems, Melissa has been there to direct us to the next right step. In addition, she adapts to our needs, speeding up or slowing down according to budget. It has been nearly a year since we have been working with her. The end result has catapulted our advertising and marketing effectiveness. We used to get 1-3 new patients per month from online, after 3 months we were up to 8-10 per month and now after 9 months we are approaching 30 patients per month at roughly a cost of $30-35 per new patient using Google AdWords. The best part of it, we still have a lot more of our 23 step plan to implement. These numbers only represent the low hanging fruit, we are not even close to reaching our ceiling with Melissa.
Am I excited to continue to working with Melissa, absolutely! I used to have a feeling of paralysis, now I’m inspired to dig deeper into online marketing. Melissa opened my eyes to leverage power of creating a proper online client attraction system. With Melissa behind me, my clinic has significantly grown in a sustainable way. She has been a game changer for us, an integral member of our successful team.
You need to contact Melissa NOW, everyone needs a game changer!”
Dr. Derek Cook, Naturopathic Doctor
“I initially found social media very intimidating and too ‘techy’ for me. I thought that I would have to spend many hours every week to keep up with it so avoided it for a long time.
Melissa really broke things down for me which was exactly what I needed. She helped me understand the importance and differences of the platforms available and how to optimally work with each one. Her ongoing feedback really helped me improve my posts and level of engagement with my community while being efficient with my time.
Staff members are becoming more engaged in the practice and are wanting to take part in writing blogs and offering ideas for postings. There has been an increase in referrals to the clinic by 30% for the first quarter of this year and a large portion of this number are clients that find and research the clinic online.
I would recommend Melissa’s coaching in a heartbeat! She really simplifies things for you and helps you understand the purpose behind each strategy while keeping you on track to achieve your goals. She is very passionate about social media and this is made clear through her actions and words.
Melissa is an excellent teacher! Her passion and expertise with social media is unquestionable. Not only does she have the knowledge and background in this area but she truly cares about the success of your business and online presence.”
Angelique Montano-Bresolin, Registered Physiotherapist
“My twitter transformation was revolutionized by Melissa Leithwood.
When twitter arrived on the social media scene I was very sceptical. I thought, how can I deliver a valuable, thought provoking message to my audience in only 140 characters? I was afraid it would be nothing but noise, another distraction, a nuisance item on my to-do list, and seem “pushy” to my clients.
Through Melissa’s generous coaching I have learned that twitter is not about sales, it is about conversations. It is an opportunity to engage and excite your audience. It is a direct link to valuable feedback from your clients and community. It offers a platform for demonstrating leadership, building connections with other professionals, and generating meaningful discussion. It’s not about your “number of followers” it’s about the quality of your relationships.
Thank you Melissa, without your support I would have missed out on this powerful tool for small business.”
Dr. Erin Wiley, Naturopathic Doctor
“Before I started working with Melissa I thought of social media as just shouting into a void – I didn’t know if anyone was listening to what I said and I certainly didn’t think anyone cared. Melissa showed me that by engaging in social media in a social way I could better connect with my community, my colleagues and my social media friends and followers.
Melissa has been supportive far beyond how to use twitter, facebook, youtube and Instagram. She has offered guidance on how to take my website to the next level – to applications and programs that have improved the appearance, professionalism and shareability of the articles on my website.
I would recommend Melissa’s coaching to anyone who wants to connect in an authentic, meaningful way with their community, both locally and globally. She offers simple recommendations that have helped me find my voice, and my community, online.”
Dr. Lisa Watson, Naturopathic Doctor